I helped plan and execute Queens of the Metaverse, a campaign merging drag fashion with virtual and augmented reality.
Queens of the Metaverse was a first-of-its-kind campaign celebrating creativity and self-expression in the drag community through virtual and augmented reality. The campaign showcased how digital fashion and metaverse technologies can expand creative possibilities. As a junior team member, I was involved in both the planning and execution, supporting cross-functional teams to bring the event to life.
The campaign aimed to merge drag fashion with emerging digital technologies, positioning the metaverse as a new space for creative expression. My role involved:
The campaign culminated in a live, immersive runway event featuring drag artists, digital fashion designers, and an AR-enhanced showcase. My contributions included:
The campaign successfully demonstrated the intersection of digital innovation and queer creative culture, earning widespread engagement. Key outcomes included: