The Safety Formula

Project overview

I played a key role in the Bitdefender x Ferrari campaign, promoting their cybersecurity partnership through media relations, social content, and reputation management. Our goal was to generate widespread coverage, position Bitdefender as a trusted cybersecurity leader, and engage audiences through high-profile collaborations with F1 stars

Supporting the campaign from the ground up, I contributed to media strategy, influencer collaboration, and risk assessment to ensure a strong brand presence.

Project execution

Through a multi-channel approach, we launched a high-impact campaign that secured major media placements and engaged global audiences.

• Managed media outreach and press releases to drive widespread coverage.
• Led social media storytelling, crafting engaging narratives across key platforms.
• Worked with influencers and Ferrari personnel to amplify brand messaging.
• Responded to challenges in real time, tracking and mitigating reputational risks.

Project results

The campaign delivered significant exposure, reinforcing Bitdefender’s authority in cybersecurity while navigating challenges with strategic reputation management.

• Secured extensive media coverage in top-tier publications.
• Drove strong engagement across social platforms through influencer collaborations.
• Strengthened Bitdefender’s positioning as Ferrari’s trusted cybersecurity partner.
• Effectively managed potential brand risks, ensuring a positive campaign outcome.