Saving Britain's Smiles
Revamped ADA's digital brand, enhancing user engagement and reflecting their commitment to Clear Aligner Therapy educati
Project overview
As a freelance digital consultant, I collaborated with Aligner Dental Academy (ADA), a global leader in Clear Aligner Therapy education. My role encompassed redesigning their digital brand, developing a comprehensive training application, and creating extensive training materials for their staff. ADA is renowned for its commitment to enhancing the expertise of dental professionals worldwide.
I initiated a thorough assessment of ADA's existing digital presence to identify areas for enhancement. The project involved:
- Digital Brand Redesign:
- Developing a modern, user-friendly website to reflect ADA's commitment to innovation.
- Ensuring the website is responsive and accessible across various devices.
- Training Application Development:
- Designing an intuitive app for staff training, incorporating interactive modules and assessments.
- Integrating features for progress tracking and feedback collection.
- Creation of Training Materials:
- Developing comprehensive slide decks and training documents aligned with ADA's educational standards.
- Ensuring materials are engaging, informative, and accessible to all staff members.
Project execution
The execution phase focused on delivering high-quality digital solutions:
- Digital Brand Redesign:
- Collaborating with ADA's leadership to align the website design with their vision.
- Implementing SEO strategies to enhance online visibility.
- Training Application Development:
- Utilizing user feedback to refine app features for optimal usability.
- Ensuring seamless integration with ADA's existing systems.
- Creation of Training Materials:
- Working closely with subject matter experts to ensure content accuracy.
- Incorporating multimedia elements to enhance engagement.
Project results
The project achieved significant milestones:
- The redesigned website received positive feedback for its user-friendly interface and modern design.
- Increased website traffic and engagement metrics post-launch.
- Staff reported improved training experiences, with the app being praised for its accessibility and interactive features.
- Notable increase in training completion rates and knowledge retention.
- The new materials were well-received, contributing to enhanced staff performance and satisfaction.
- Positive feedback highlighted the clarity and relevance of the content.
This collaboration with ADA underscores my ability to deliver tailored digital solutions that align with organizational goals, enhance user experience, and support professional development within the healthcare education sector.
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